MUO

Research Library

The top resource for free research, white papers, reports, case studies, magazines, and eBooks.

Share Your Content with Us
on TradePub.com for readers like you. LEARN MORE
How People-Based Marketing Better Targets Customers with Personalized Ads For Higher Conversion Rates

Request Your Free Guide Now:

"How People-Based Marketing Better Targets Customers with Personalized Ads For Higher Conversion Rates"

Learn how to take the guesswork out of targeting, eliminate wasted ad spend and ultimately increase conversions.

Providing more personalized and immediate brand experiences to your customers requires connecting with real people rather than pixels.

Marketers have long relied on email and direct mail for one-on-one engagement with customers, but now advertisers can use the very same data-driven approach to quickly and accurately target existing customers with personalized ads for improved campaign lift and return on investment.

You'll learn:

  • An overview of people-based marketing as a strategic discipline.
  • How to bridge the gap between offline and online data to achieve superior targeting and scale.
  • The “must-have” capabilities when evaluating a people-based solution.
  • How a major brand achieved a 6x lift in conversions through a people-based targeting approach.


Offered Free by: Signal
See All Resources from: Signal

Recommended for Professionals Like You: