The 2022 KuppingerCole Leadership Compass: Customer Data Platforms report offers an in-depth analysis of 13 main CDP vendors along with a detailed market review.

In its analysis, KuppingerCole named SAP as a Leader in the category. Read the report to learn why our solution is differentiated by:

• Connecting with the ERP ecosystem to deliver value across the enterprise, not just to the marketing department
• Handling identity, privacy, and compliance through seamless integrations with SAP CIAM
• Providing a workbench that enables users to create AI/ML models with ease

Read the report to find out why SAP was declared a leading customer data platform. 

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