MUO

Research Library

The top resource for free research, white papers, reports, case studies, magazines, and eBooks.

Share Your Content with Us
on TradePub.com for readers like you. LEARN MORE
Harness the Power of Influencers and Advocates

Request Your Free eBook Now:

"Harness the Power of Influencers and Advocates"

Learn how to find and use influencers and advocates to gain buyer's trust on your behalf.

With so many information resources at their disposal, buyers are in a state of content shock and they're increasingly turning to peers and trusted experts for help. Unfortunately, when 84% of B2B buyers and 92% of consumers rely on recommendations from people they know to make purchasing decisions, traditional sales and marketing tactics start to become less and less effective.

Often, influencers and advocates can engage your potential customers in ways marketers and salespeople cannot.

In this eBook you'll learn:

  • How to determine which is right for you: influencers or advocates (or both)
  • Important dos and don'ts that can make or break your engagement strategy
  • Best practices for building your own influencer or advocate marketing program
  • Case studies: How brands use influencers and advocates to drive engagement


Offered Free by: Influitive
See All Resources from: Influitive

Recommended for Professionals Like You: