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"Digital Transformation in Retail"

Addressing five major challenges with effective AI-powered solutions

In today's omnichannel marketplace, customers' shopping preferences vary widely. Global brands and manufacturers face many challenges: staying ahead of trends, navigating shifting market dynamics and analyzing relevant, quality data that informs their marketing efforts.

Connected retail is more than multichannel distribution. It's a holistic strategy that ensures consumers enjoy a seamless, continuous shopping experience-one that suggests what they want and when and where they want it. The customer journey happens across devices, apps, websites and in the store. It's fast, which means brands and manufacturers must strive to be faster than the competition.

Achieving large-scale retail success depends on digital transformation that goes beyond technology upgrades. A scalable, flexible Product Lifecycle Management (PLM) solution fundamentally redefines how brands and manufacturers approach everything from product design to customer engagement and fosters agility and foresight in the digital landscape.

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