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Strategic Analysis of Google, Amazon, and Microsoft in the Global Connected Car Ecosystem, Growth Opportunities
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"Strategic Analysis of Google, Amazon, and Microsoft in the Global Connected Car Ecosystem, Growth Opportunities"

The tech giants' common strategy is to build platforms that give automakers and Tier Is the tools to develop customer facing solutions and provide a high-quality UX.

The tech giants' common strategy is to build platforms that give automakers and Tier Is the tools to develop customer facing solutions and provide a high-quality UX. Automakers seek a cloud vendor that can provide end-to-end solutions while addressing security and privacy issues. To keep costs down, they prefer multi-vendor partnerships. Because of their capabilities, such as solution customizability, and their superior AI and ML competencies, Google and Amazon have a clear focus and are well-aligned to set strategic goals in the connected car space. AWS and Microsoft are the major technology providers in the automotive cloud market to engage in a majority of the automotive partnerships. 

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